Real Estate Agent Kedron: 10 Questions to Ask Before Selling

If you are thinking, “I’m selling my home in Kedron—how do I choose the right agent?”, start by comparing the quality of the advice rather than the size of the promised price. A strong selling plan should be based on evidence, tailored to your property and clear about costs, responsibilities and decision points.

Kedron includes original post-war houses, renovated family homes, townhouses, apartments and properties with future improvement potential. Buyers may weigh land, layout, condition, access, parking and location differently. The right real estate agent in Kedron should explain how those factors affect your likely buyer, pricing strategy and campaign—not offer a generic script.

Use these ten questions to compare agents before signing an appointment.

1. Which recent sales genuinely compare with my Kedron property?

An appraisal should show you the evidence behind the estimate. Ask the agent to identify the most relevant recent sales and explain the differences between those homes and yours. Bedroom count alone rarely tells the full story. Land size and usability, street position, parking, renovation quality, internal layout and sale timing can all affect the comparison.

Queensland Government guidance says that when an agent suggests an asking price, the agent must prepare a comparative market analysis. The government describes relevant comparisons as at least three properties of a similar standard or condition, sold within five kilometres and during the previous six months. Read the official guidance on appointing a real estate sales agent in Queensland.

Ask to see the comparable properties, not just the final figure. A useful agent will explain why each sale is relevant and where your home is likely to sit within the evidence.

2. Who is the likely buyer for my home?

Marketing works better when it is designed for a defined audience. A family seeking a renovated house may respond to different features than a downsizer considering a low-maintenance townhouse or an investor comparing an apartment.

Ask the agent:

• which buyer groups are most likely to inspect;
• what competing properties those buyers can choose from;
• which features should lead the photography and copy;
• what objections buyers may raise; and
• how the campaign will reach active and passive buyers.

The answer should connect the likely buyer to the proposed price, sale method and marketing—not treat each part as a separate decision.

3. What should I fix or improve before selling?

More spending does not automatically produce a better result. Begin with cleanliness, maintenance, light, street appeal and a layout buyers can understand. Address obvious defects where sensible and gather records for significant work already completed.

Before committing to a major renovation, ask which changes are likely to matter to the target buyer and whether the probable benefit justifies the cost, delay and risk. Our room-by-room guide to preparing a Brisbane home for sale provides a practical sequence for reviewing the property.

If an agent recommends expensive work, ask for the evidence behind the recommendation. You should understand whether the objective is to increase value, reduce buyer objections or simply improve the presentation of the existing home.

4. What property information will buyers find online?

Many buyers research an address before or immediately after an inspection. They may review mapping, planning information, flood information, previous listings and nearby sales. Sellers should understand what is available and avoid guessing when technical questions arise.

Brisbane City Council’s FloodWise Property Report provides property-specific flood planning information. Council notes that it is a technical document designed to support planning and development. If a report identifies an overlay, overland-flow path or other flag, obtain advice from an appropriately qualified professional about what it means for the property.

Gather approvals, warranties, plans and other records you hold. Clear information can reduce uncertainty, while unsupported claims can create unnecessary risk.

5. How will the seller disclosure process be managed?

Queensland’s mandatory seller disclosure scheme commenced on 1 August 2025. In many transactions, sellers must provide the buyer with a completed disclosure statement and prescribed certificates before the buyer signs the contract.

The Queensland Government’s seller disclosure scheme guidance recommends preparing early, collecting current title and property documents and keeping evidence that the documents were given correctly. The rules, required certificates and exceptions can vary, so obtain advice from a Queensland solicitor or conveyancer about your sale.

Ask the agent when they expect legal documents to be ready, how documents will be made available to buyers and how delivery will be recorded. Your agent can coordinate the campaign, but legal advice should come from your legal adviser.

6. Which sale method suits this property—and why?

Private treaty and auction can both work, but the recommendation should be specific to your home and circumstances. Consider buyer demand, the quality of available price evidence, your preferred timing and how comfortable you are with the campaign structure.

Ask the agent to explain:

• why the recommended method fits the likely buyer;
• how price guidance will be handled;
• what happens if interest is weaker or stronger than expected;
• how offers will be communicated; and
• which decisions you may need to make during the campaign.

Our guide to auction or private sale in Wavell Heights explores the same decision principles for Brisbane northside sellers.

7. How will the property be priced and positioned?

Price affects the buyers who discover the listing, the expectations created by the campaign and the negotiation environment. Ask the agent to explain the difference between the appraisal evidence, the proposed online positioning and your final decision as seller.

A good strategy should cover:

• the online search brackets the campaign is intended to reach;
• the competing listings buyers will compare;
• how enquiry and inspection feedback will be measured;
• when the strategy will be reviewed; and
• how any recommended change will be supported by evidence.

Be cautious if the highest estimate comes with the weakest explanation. The objective is not to win a listing presentation; it is to create a defensible position when genuine buyers begin negotiating.

8. What exactly is included in the marketing?

Request a written marketing schedule. Depending on the property, this may cover professional photography, a measured floor plan, copywriting, online portals, signboards, database promotion, open homes and buyer follow-up.

Ask what is included, what is optional, who pays each cost and when the amount becomes payable. Also ask who approves the photographs and copy before the campaign launches.

Marketing should make the property easy to find, understand and inspect. The strongest features should be consistent across the headline, images, floor plan and description. For more on the questions buyers may investigate, read our guide to what buyers check when a home is for sale.

9. Who will handle inspections, feedback and offers?

The person presenting the proposal may not always be the person who handles the day-to-day campaign. Confirm who will conduct open homes, return buyer calls, provide feedback and negotiate offers.

Agree on the reporting process before launch:

• how often you will receive an update;
• what enquiry and inspection information will be included;
• how buyer feedback will be recorded;
• how multiple offers will be handled; and
• who is available when a decision is time-sensitive.

Negotiation begins well before a written offer. Prompt follow-up and an accurate understanding of each buyer’s position can affect the final conversation.

10. What are the complete costs and appointment terms?

Commission is one part of the selling budget. Marketing, legal work, repairs, presentation, moving expenses, lender discharge costs and settlement adjustments may also apply. Ask for every agent charge in writing and confirm which costs remain payable if the home does not sell.

Read the appointment form carefully, including the type and term of appointment, commission, expenses and termination provisions. Obtain independent advice if anything is unclear. Our guide to the real cost of selling a house in Brisbane lists the main cost categories to discuss.

Why compare One Percent Property?

One Percent Property is based in Kedron and focuses on Brisbane’s inner north. Our current selling model allows the owner to decide our commission after the sale, once the service and result can be assessed. We offer a full-service campaign and explain the proposed strategy, marketing and costs before you appoint us.

When comparing agencies, use the same questions for everyone. Look beyond the headline price estimate and compare the evidence, accountability, communication and complete proposal.

Ready to discuss selling your Kedron home?

If you are looking for a real estate agent in Kedron, One Percent Property can provide an obligation-free appraisal and a property-specific selling plan. Visit our market appraisal page or call 07 3174 0000.

This article provides general information only and is not legal, financial, tax, valuation, building or property advice. Requirements and outcomes depend on the property and transaction. Obtain advice from appropriately qualified professionals before acting.